Our services for the hospitality industry

Dedicated to enhancing your experience, we specialize in Irish Whiskey, bringing a touch of exclusivity to your establishment through our expertly curated drink menus. We offer valuable insights into beverage profitability and conduct personalized staff training for hotels, bars, and upscale restaurants.

Beverage Profitability Consulting

As beverage consultants, our aim is to guide you to greater profitability. Initially, we will analyze your current pricing, assess the actual pour cost of all served drinks, establish an effective inventory management system, and make necessary pricing adjustments. Simultaneously, we'll negotiate better pricing from your suppliers on your behalf. This strategic approach aims to boost sales growth by presenting your guests with a higher-end, quality product, thereby increasing their overall spending.

Drinks Menu Development

Irish Whisky Tasting Menu

We specialize in creating, designing, producing, and printing high-end beverage menus that showcase premium spirits, rums, whiskies, and cocktails. Additionally, we can craft a separate "whiskey Bible" to provide your guests with an introduction to whiskies from around the world and an in-depth overview of Irish Whiskey.

Staff Training

Bartenders learning how to make drinks

Recognizing that people are key to business success, ILG has meticulously crafted dynamic training programs for premier whiskey. We equip your staff with the expertise and up-selling techniques needed to craft and serve high-end spirits, cocktails, and whiskey to effectively elevate your overall business experience.

Create Your Own Bespoke Whiskey

Collaborate with us to craft a bespoke whiskey, tailored exclusively for your business. We can create a unique blend and label, or negotiate a deal for a cask from our distillery partners. Adare Manor, the Temple Bar, and others partnered with Middleton and Red Breast for exclusive releases. Share your bottle budget, and we'll take care of the rest.

Training Program Overview

  • Introduction to Whiskey

    We equip your staff with in-depth whiskey training covering production, history, and Irish whiskey varieties.

  • How to taste Whiskey

    Focusing on the nuances of whiskey tasting, we guide staff members in crafting tasting notes for various blends in your selection.

  • Upselling Spirits

    We provide your staff with the tools to turn any slow night into a profitable one, offering proven tips that demonstrate a commitment to attentive service and professionalism.

Why invest in a premium Whiskey Program?

  • Increase Revenue

    Upselling high-end beverages and Whiskey can increase your revenue by 10-30%. The probability of selling to a customer is 60-70%.

  • Serve Value

    Boost your value to customers by implementing drink menu engineering and staff education for a comprehensive beverage selection.

  • Delight Guests

    Delight customers with premium beverage selections they may not have discovered elsewhere.

  • Stand Out

    Craft a custom whiskey label tailored to your customer demographics.

How we work with you

We take a hands-on approach at ILG, where we dedicate our full-time expertise to reshaping your beverage program. Our mission is to empower your staff with the knowledge and confidence required to enhance the customer experience by fostering engaging and meaningful conversations about Ireland's national drink.